Do you build with WordPress?
No. We build new websites and webshops with custom code, without WordPress. If you already have a website built with WordPress, Wix or Squarespace, we can help maintain it and connect our booking system.
Can I change texts and pictures myself?
Yes, if you want to. Normally you send us what you'd like changed and we sort it, so you never have to log in anywhere. If you'd rather do it yourself, we build a simple login for the things you change often, such as opening hours, prices and pictures. The design stays locked, so the site keeps its look. It isn't included in the base price, and we give you a price before we start.
I already have a website. Can I keep it?
Yes, absolutely. We add the booking to the website you have, as a “Book now” button or right in the page. It works with WordPress, Wix, Squarespace and most others.
Do I need a new till?
No. Keep the till and Swish you already use. We handle the booking, the website and the app.
Is it suitable for larger companies?
SilverMoose is built for small and medium-sized businesses with 1 to 9 people taking bookings. If you are 10 or more, we give you a quote. We don't build systems for large corporations with their own IT departments. We are happy to do a free check of your website or online shop, though, for larger companies too.
Why no texts? How are customers reminded?
Every text costs money, and that cost usually ends up on your bill. An email does the same job at no extra cost. The customer gets it straight away, with the confirmation, a link to cancel on their own and a calendar file. The calendar file includes a reminder two hours before the visit. How it appears depends on the customer's calendar app and settings. If the customer books at least a day ahead, a reminder email also arrives 24 hours before, with a cancellation link and a button to add the time to the calendar. That's why customers need to give their email when booking online. So you don't pay for texts, and your customers don't have to call you to cancel.
Does it work on iPhone and Android?
The app works as a web app on compatible Android phones and iPhones. On iPhone, add it to your Home Screen. iPhone notifications require iOS 16.4 or later and your permission. Notification delivery and any watch mirroring depend on your devices and settings. App-store availability is not included in this offer.
Which app do I get?
You get our booking app on your phone, set up for your business: your services, your staff and your bookings. The app belongs to SilverMoose, and you use it for as long as you have the booking. It's included in the monthly price. Your customers and bookings are yours. The booking page your customers see shows your business's name and colour. Want a completely separate app with your own logo? We can build that separately. Ask us for a price.
What if I want to stop?
Then you give one month's notice. No lock-in. You take your customer list and bookings with you as a file, and if we built your website, it's yours.
What is included in the free website check?
Send us the link to your website or online shop, and tell us what is playing up or what customers complain about. We go through it on mobile and desktop, just like a visitor would. We look at links and buttons that do not work, forms that do not send, how the checkout and payment work right up to the last step, how fast the pages load, whether text is readable and easy to tap on a phone, how the site shows up on Google (title, description and whether the pages can be found) and the most common security settings, such as a valid certificate and sending visitors to https.
You get a short list of the most important things we find, written so you understand it without being technical, plus what we think should be fixed first. The check is for small and large companies alike. For a large online shop we look at the home page, the most important pages and the whole path to the checkout, not every single product page.
What does the free check not include?
We only look at what is visible from the outside, like an ordinary visitor. We need no logins, we do not go into your admin or your hosting, and we do not run penetration tests or load tests. We do not place real orders or make payments in your checkout. It is a review, not a full security audit.
What happens after the check? Do I have to buy anything?
No. The list is yours to keep, and you can have anyone you like fix things. If you want us to do it, we tell you the price first: a fixed price for the job, or SEK 700/hour excl. VAT for smaller changes. We never start before you have said yes, and on the hourly rate we always ask before it goes over two hours (SEK 1,400 excl. VAT).
Can you help with a website someone else built?
Often, yes. That's exactly what Moose Aid is for. We take a look at the site and what it's built with first, then tell you what we can do and what it costs. That first look is free.
What is included in Get found on Google?
The starter package costs SEK 2,490 excl. VAT once, or SEK 1,990 if you buy a new website from us. No ongoing fee. We go through your Google Business Profile, the card that shows on Google Maps and on the right of the search results, and fill in what is missing: the right main category and extra categories, your services, opening hours, phone, address or the area you serve, a link to your website and a description of the business. We add up to five photos that you send us.
You also get your own link that takes customers straight to the box where they leave a review, so you can easily send it after a visit. We never write or buy reviews. Finally, we check that Google can find your website and that the profile and the website show the same name, address and phone number.
I have no Google profile, or I am locked out of it. Can you help?
Yes. If you have no profile, we create it, and that is included in the starter package. Google decides how a new profile is verified, usually with a short video of the business, sometimes by phone or email, and it can take from a few days to a few weeks. We show you how to do it.
If there is already a profile that someone else controls, such as a previous owner or an old agency, we help you get access back and give the right people access. How long it takes depends on Google and whoever has the profile now, so it costs SEK 700/hour excl. VAT and we always ask before it goes over two hours.
Do you need my Google password? And do you promise I will rank first?
No to both. The profile is yours and stays yours. You add us as a manager on the profile, so you can remove us whenever you like, and we never need your password. We do not promise a particular Google ranking, because nobody can honestly promise that: Google weighs in things like how close the customer is, how well the profile matches the search, and how many and how good your reviews are. A complete and correct profile gives you the best possible chance.
How do the social media reels work?
A reel costs SEK 1,434 excl. VAT. It is a vertical 9:16 short video that fits Instagram Reels, TikTok and Facebook. We make it in your style, with your logo, your colours and your tone, and it shows what you want to get across: an offer, a service, some news or who you are. Every line of text stays on screen long enough to be read.
You see the video before it is finished and tell us if anything should change. Then you get the finished file and post it yourself on your accounts. We never need your social media logins, and we do not promise a particular number of views or followers. If you want music, the easiest way is to add it in the app when you post, so it is cleared for that platform.
Can I send my own videos and photos for my reel?
Yes, please. Send the video clips and photos you want in it, and we build the reel from them. You can attach photos in the contact form or send a link, for example from Google Drive or WeTransfer. Film upright and in good light if you can. If you have no material, we make the video from your logo, your colours and text instead.
Only send photos and videos that you took yourself or have the right to use, and make sure anyone who appears in them is fine with it.
Where is my data stored?
Our main booking database is hosted in Sweden. Each business has separate access to its customers in the app. Confirmation emails are sent from our mail server at Hostup, and we sign a data processing agreement with you as GDPR requires.